Chloé is a renowned French fashion house known for its elegant and sophisticated designs. Established in 1952 by Gaby Aghion, Chloé has become synonymous with luxury and high-end fashion. Over the years, the brand has gained a loyal following of fashion enthusiasts who appreciate its timeless and chic aesthetic. With its parent label, Chloé, setting the bar high in terms of luxury and exclusivity, many fashion enthusiasts wonder if its sub-label, See by Chloé, can be considered a luxury brand as well.
See by Chloé is a diffusion line of the Chloé brand, offering a more casual and youthful take on the main label's signature style. Launched in 2001, See by Chloé was created to cater to a younger demographic while still embodying the same essence of luxury and sophistication that Chloé is known for. However, there are some key differences between the two labels in terms of pricing, design aesthetic, and target market.
One of the first things that sets Chloé apart from See by Chloé is its price point. Chloé's main line is known for its high price tags, with designer pieces often costing thousands of dollars. The craftsmanship and quality of materials used in Chloé's collections justify the hefty price tags, making it a luxury brand in the truest sense of the word. On the other hand, See by Chloé offers a more accessible price range, making it more affordable for a wider range of consumers. While See by Chloé still maintains a certain level of quality and craftsmanship, it is not as exclusive or high-end as the main Chloé line.
In terms of design aesthetic, Chloé is known for its romantic and bohemian-inspired designs, featuring flowing silhouettes, delicate fabrics, and intricate details. The main label's pieces exude a sense of luxury and sophistication, appealing to those who appreciate timeless elegance. See by Chloé, on the other hand, offers a more casual and laid-back approach to fashion. The designs are more relaxed and wearable, catering to a younger audience looking for everyday essentials with a touch of luxury. While See by Chloé still embodies the brand's DNA, it appeals to a different style sensibility compared to the main Chloé line.
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